Our workBlacksmith Barbers
A chair-rental shop sells the barber, not the haircut
Build the site for a Biggera Waters barbershop — nine pages, a merch shop, an academy, a salon side and an events arm, all under one nav.
Build the site for a Biggera Waters barbershop — nine pages, a merch shop, an academy, a salon side and an events arm, all under one nav.
Blacksmith is one of ours, so the chairs being rented was a fact before it was a brief. What it costs you is a site that can never say “book now” and leave it there — every route has to end on a named person, including the route taken by someone who has never been in and does not have one.
Below the fold the home page is the shop floor as it stands right now — lights on or off, the counter staffed or empty. The plate above was taken at six in the morning, which is why the sign says back at 9. Open the panel under it and you get the day’s real hours and a way into tomorrow’s queue, instead of a form that sits unread until Monday.
The rest of the business hangs off the same nav rather than off four separate sites:
Same job, different trade, across the rest of our booking and enquiry work.
We were losing walk-ins to shops with worse cuts and better websites. Jett and Beau built ours in a fortnight and hooked it straight into our booking system. The chair does not sit empty like it used to.
Owner
Nine of them on the work page, four of those our own companies.
A live configurator on the store: pick a finish, pick a colour, and the club on screen wears it. Ours.
A product page that does the entire sell: ingredients, science, verified reviews and the plan picker. Ours.
Years of word of mouth with nothing to send people. Now one link closes the job. Ours.
Free 15-minute call · you talk to an owner, not a salesman · no pitch
Yes. It is one of four businesses on this site that we own and run. The practical difference is that there was nobody to sign off a compromise: a page that did not earn its keep cost us the money directly, so it came off rather than staying on because it was already built.
Neither, and we would say so either way. The bookings run on the shop’s existing salon software, and the app in the App Store is that vendor’s. What we built is the site that feeds it: the barber pages, the match quiz, the live shop status, the shop and cart, and the routes into booking. Picking the tool that already works out is usually cheaper than replacing it.
Because a photograph is always of a moment that has passed, and the one thing a barbershop visitor wants to know is whether they can walk in now. The drawn room can be dark at six in the morning and lit at ten; a photo of a full shop is a small lie by lunchtime. It is also the one part of the site nobody else on the Gold Coast has.
That is the usual case, and it is the easier one — same bookings, same history, a new front end over the top. Rebuilds and rescues covers how that runs.
A monthly figure agreed before launch, not a surprise. Hosting and upkeep covers the platform, the updates and the small changes that turn up once real customers are using it.
