No blog nobody writes and no gallery nobody scrolls. Five pages that each do one job, and nothing in there that only keeps working if you keep feeding it.
Pocock Constructions have been building on the Gold Coast for thirty years. Four words across the top of their site — projects, services, about, book a consultation — and you already know what they do, whether they have done it before, who you would be dealing with and what happens next. That is the entire job of a five-page site. Plenty of forty-page sites never manage it.
Already have a site?
Every page earns its place — if we cannot say what a page is for, we do not build it. The hosting, SSL, backups and enquiry routing underneath are sorted before it goes live.
Ten seconds is what you get. What you do, who for, where you do it and the one thing you want them to do — all of it settled before anyone decides whether to keep scrolling.
Written the way a customer describes the job, not the way the industry names it. This is the page that ranks and the page that gets read, so it is the one we spend longest on.
Get a priceThe enquiry has to land somewhere you will actually see it — your phone, not a webmail nobody opens. On a phone the bar stays pinned to the bottom of the screen the whole way down.
The page that does the most selling and takes the least writing. Real photos of real jobs, the ones you are proudest of first — and most operators already have a year of them sitting on their phone.
Who they would be dealing with. On a small business site this is routinely the second-most-visited page — before anyone hands over a deposit they want to see who is turning up. Ours has both our faces on it.
Every agency shows you client work. These three are ours — our money, our customers, and the first place anything gets tried before a client pays for it.
The live configurator on their store: pick a finish, pick a colour, and the club re-skins as you choose.
The live shop running alongside the booking system, with pickup in the chair on the next visit.
The product page that does the whole sell, with the buy button never more than a thumb away.
Three owners on the link that goes out instead of them explaining the business one message at a time.
I had two quotes over eight grand from agencies that had never picked up a hammer. These two actually run businesses. They understood what a builder needs a website to do, and it cost me a fraction of that.
We had been running on word of mouth for years with nothing to send people. Now when someone asks, I send one link and the job closes itself.
Every barber shop site looks the same. Ours does not, and the regulars booking in mention it. They turned it around in under three weeks without a single meeting I had to dress up for.
Free 15-minute call · you talk to an owner, not a salesman · no pitch
From $3,000, written and built. We tell you the number before we start — no hourly billing and no scope-creep invoices.
Two to four weeks once we have your photos and the go-ahead. We have turned it around in under a fortnight when someone needed it live.
Because pages nobody reads cost you money to build and dilute the ones that matter. Five well-written pages outperform a fifteen-page site with nothing to say.
Yes, and plenty do once the first version is earning. It is built to extend, not to be rebuilt.
Yes. Your domain, your hosting account, your content. If you ever want to take it elsewhere you take the lot with you.
One conversation and whatever photos you have. If you do not have good ones, we will come and shoot them.
